Finally, two weeks after the scheduled launch date, HSBC have finally sorted out their internal wrangling and have their systems and staff ready to support Apple Pay in the UK.
Here is what customers in the UK can expect from their Passbook / Wallet app when registering their contactless HSBC debit cards with the service today:
HSBC Fraud Detection Department Blocks Cards
However, it wasn’t plain sailing as many customers experienced issues registering their cards and when they registered their cards they received a phone call from HSBC’s card fraud detection department. Cards were blocked soon after registering for Apple Pay until the customers returned the bank’s phone calls and passed security questions to reactivate their cards. Not a great start.
HSBC support took a twitter bashing on the 14th July, and for several days afterwards, as angry customers were expecting the bank to be a launch partner. They were listed on the Apple website before the launch day as a participating bank, however, they failed to properly inform their customers with this vague press release.
Image showing the Apple website list of banks to support Apple Pay UK on launch:
Some of the latest HSBC Twitter backlash: